Architecture Project
    Munich, Germany
    KABC developed an innovative yet cost effective alternative to a conventional flagship store: Audi Flyer. AUDI Flyers are designed as small-sized boutique environments in prominent inner city locations that expose the Audi brand to high consumer traffic and encourage incidental visits. By renting (instead of buying) a standard-size store, cost is lowered while consumer traffic and exclusivity is increased.

    Conceptually Audi Flyer is the spatial equivalent to an information brochure, handed out on a one-to-one basis to invite individuals to a special event or to make them aware of something new. In reality, Audi Flyers are a global network of brand spaces in inner city areas, which are programmed according to Audi marketing efforts.

    They are small sized (300-500m2) client nodes exposed to high consumer traffic – encouraging incidental visits and enhancing public exposure. A curved façade exhibits a single automobile that is exposed to the public on the street, creating curiosity, immediate contact, and fascination. People can walk around the showpiece without physical barriers and with no obligation to enter the store. The display is flexible and changes on a weekly basis, encouraging frequent return visits.
    LOCATION: Munich, Germany
    SITE AREA: 500 m2
    PROJECT SCOPE: Brand Strategy, Schematic Design
    PROJECT TYPE: Flagship Store
    CLIENT: Audi

    KABC Team: Anna Klingmann, Matthias Hollwich