Architecture Project
    Main-Taunus-Zentrum Sulzbach, Germany
    KABC was hired by Balzac Café to redesign the chain after the company merged with World Coffee in 2011. Services included formulating a brand strategy and subsequently a brand experience comprised of graphic services, signage, architectural design, and interior design. The brand concept of Balzac has been formulated retroactively based on the original brand values of the founder Vanessa Kullmann, together with current coffee shop trends based on research of trendy coffee shops, and new consumer trends.

    The second part of KABC's services was to translate the developed brand into a series of distinct and memorable interiors that hold the values of the brand. This Balzac Café shop was the first shop realized for the chain.

    It is located in Main-Taunus Center, a brand new shopping development just outside of Frankfurt. The Balzac Café brand and subsequent interior design have been in part developed from the types of products the stores will offer. Coffee will always be sold, while extra offerings will change based on what is popular at that particular time.
    Similarly, classical furniture which evokes a timeless quality will be built into the store, while whimsical accent pieces juxtapose the minimalist sensibility. Part of the brand experience of Balzac translates the brand values into a series of distinguished guest experiences: the Café Bar, the Café, the Lounge, and the Library Experience. These guest experiences have been choreographed to evoke a specific mood and give the guest the choice to select the level of privacy he or she desires. The Main-Taunus shop features a signature Balzac Café wooden frame on the outside.

    Upon entering, shop patrons are greeted with a 9 meter long, wooden counter that defines the narrow linear space. The counter is shaped, and intended to be, like a bar counter as opposed to the typical service counter. As an element of the Balzac experience, the bar counter acts as a social zone for people to enjoy their coffee and other seasonal offerings. This minimalistic environment is made cozy through playful and artisanal accent elements.
    LOCATION: Main-Taunus-Zentrum Sulzbach, Germany
    SITE AREA: 166 m2
    PROJECT SCOPE: Branding, Graphic Design, Signage, Interior Design, Lighting
    PROJECT TYPE: Retail: Coffee Shop Chain
    CLIENT: Balzac Coffee Company

    KABC Team: Anna Klingmann, Jean Keil, Richard Abi Saab, Sarina Heres, Bless Yee