Architecture in the
Experience Economy
In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes, and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we are no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding, examining its full range of affects.

Book Reviews:
1. Architectural Review
Book Review by Gretchen Wilkins, July 2008
2. Architectural Record
Book Review by John Parman, March 2008
4. Urban Design International
Book Review by Stephen V. Ward, 2008
5. Sitegeist
Book Review, August 28, 2007
6. The Futurist Bookshelf
Values and Lifestyles Book Review
7. The Real Deal
"The Closing", August 2007
8. The MIT Press
"Brandscapes" 2007