BRANDISM™
A series of six BRANDISM™ panels organized by Anna Klingmann in conjunction with the Center for Architecture / AIA New York Chapter was designed to encourage candid discussion within the New York community. Panelists include some of the most pertinent voices in contemporary architecture, criticism, real estate, and branding.
EVENT AS BRAND
examined how residential buildings such as Ian Schrager's 40 Bond distinguish themselves as "special events" through the integration of cultural, commercial, and recreational amenities-setting new consumer trends.
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ICON AS BRAND
discussed the potential of icon-branded buildings, which act as distinct markers, creating above market value, while symbolically elevating the image of a city within the global village.
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ICON AS BRAND
discussed the potential of icon-branded buildings, which act as distinct markers, creating above market value, while symbolically elevating the image of a city within the global village.
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STRATEGY AS BRAND
looked at how contemporary design practitioners respond to the highly competitive and fast-paced markets of real estate and lifestyle, by re-inventing the form of the product as well as the role of its authors.
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SUSTAINABILITY AS BRAND
discussed how state-of-the-art green buildings are transforming New York City's live- and work environments. Sustainable architecture spurs forward- thinking technology and material research that, when integrated...
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ARCHITECTURE / IDENTITY / COMMUNITY
Today’s brandscapes have, in many cases, resulted in a culture of the copy, imitating one another in their offerings and aesthetics. More often than not, rapid development strategies fail...
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BRANDISM™ @ NATIONAL ARTS CLUB
discussed how New York City has become Increasingly defined by a succession of branded, signature buildings. Developers have been catching on that brand-name architects and community...
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FLORIDA AS A PRODUCT
hosted at the American Institute of Architecture in Orlando, this discussion examined Florida as a Product that needs to redefine itself in the light of a changing economic market and changing customer base...
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SERIES PARTICIPANTS
Mustafa Abadan, Partner with Skidmore, Owings, and Merrill
Matthew Bannister, Chief Creative Director and co-founder of dbox
Gregory Beck, AIA, Architecture and Experience Design
James Biber, Founder of Biber Architects
Lance Boge, a Principal and design director for Studio 585, Gensler’s Retail studio in New York
Jeffrey M Brown, CEO of Jeffrey M Brown Assoc., a building and construction management firm
Michael Buckley, FAIA, Director of Columbia University Program in Real Estate Development Linda Chapman, Urban Land Institute, Myregion.org
Ned Cramer, Editor-in-chief of Architect and Architectural Lighting magazines
Angelo Cosentini, the cofounder and principal of On the Level Enterprises, Inc
Winka Dubbeldam, Founding principal of Archi-tectonics
Jim Fadal, AIA, Robert MacLeod, Associate Professor, Dept. of Architecture, UF Gainesville
Robert F. Fox Jr. AIA, Partner, Cook + Fox
Daniel Goldner, Founder of Daniel Goldner Architects
Martha Kohen, Professor and Director, School of Architecture, UF Gainesville
Richard Krent, AIA, City Architect for the City of Orlando
Shelley Lauten, Director at “myregion.org”
Daniel Libeskind, an international figure in architectural practice and urban design and founder of Studio Daniel Libeskind
Kenneth Lewis, Associate Partner, Skidmore, Owings, Merrill
Michael Lingerfelt, AIA, President of architecture and aesign at Lingerfelt International
Steve Liska, Founder of Liska + Associates
Elsie Maio, Founder of Maio & Co
Patric O’Malley, Co-director of Mixed Use/ Entertainment Practice Area at Gensler
Mary McLeod, Professor of architecture at Columbia University
Michel Mein, Executive Creative Director and founding partner of Seventh Art Group
Mario Natarelli, Managing Partner of MBLM New York
Stanley Perelman, founder and managing principal of JANI Real Estate
Perry Reader, Crosland Residential Land and Community Development
Charles Renfro, Partner of Diller Scofidio + Renfro
Alan Ritchie, principal of Philip Johnson / Alan Ritchie Architects
Lindy Roy, Founder of Roy Co.
Bernd Schmitt, tenure as the Robert D Calkins professor of International Business at Columbia Frank Sciame, Founder of F. J. Sciame Construction Co., Inc
Chris Sharples, Partner, SHoP Architects
Peter Slatin, Founder, Editor, and Publisher, of the Slatin Report
Michael Sorkin, Director of the Graduate Urban Design Program at the City College of New York
Neal Sroka, Senior Vice President and founding head of the Sroka Group at Corcoran
Susan Szenasy, Chief Editor of Metropolis Magazine
Bernard Tschumi, internationally recognized as an architect, writer, and Educator; Founder of Bernard Tschumi Architects
Robert Ward, former head of Creative for Universal Studios
Sharon Zukin, professor of sociology at CUNY
Anna Klingmann, organizer of the BRANDISM series, an architect, author, and founder of Klingmann Architects + Brand Consultants