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Speeches & Conferences on Architecture + Branding
Clients around the world seek out Anna Klingmann's advice and opinions on architectural branding. She is a frequent invited speaker at conferences and workshops in the United States and abroad, where her talks explore how architecture and brand strategy can be employed to create imaginative places that truly engage customers, add value to any real estate project, and create memories.
DAR AL HEKMA UNIVERSITY,
Jeddah, KSA,
Curated and Coordinated HSDA Symposium, “Reinventing the Vernacular” with local and international guests, March 2015


REINVENTING ASIR,
Abha, KSA,
Curated and Coordinated Outdoor Exhibition & Symposium, with local and international guests, February 2015


DAR AL HEKMA UNIVERSITY,
Jeddah, KSA,
“RE-SEARCH”, A creative workshop on Research, Fall 2014


KING KHALED UNIVERSITY / HERITAGE FORUM,
Abha, KSA,
“Reinventing the Vernacular”, Lecture, 11/4/14


ISEA,
Dubai, UAE,
“Reinventing the Vernacular”, Lecture & Workshop, 10/2/14


DAR AL HEKMA UNIVERSITY,
Jeddah, KSA,
“Designing Destinations from the Inside-Out”, Lecture, 4/16/14


A SPACE CALLED PUBLIC: A Project by Elmgreen & Dragset,
Munich,
“The Introverted Icon”, Podium Discussion & Lecture, 6/8/13


FESTIVAL OF SCENOGRAPHERS,
Stuttgart,
“The Introverted Icon”, Keynote Speech, 11/15/12


CORNELL UNIVERSITY,
New York,
“The Introverted Icon”, 10/12/12


CITYSCAPE,
Dubai,
“Designing Destinations from the Inside-Out,”, 10/3/12


INSIDE FESTIVAL WAF,
Barcelona,
“The Concept of Wasted Space,” 11/4/11


UNIVERSITY OF HUAZONG,
China,
"Recent Work", 1/5/11


UNIVERSITY OF HUAZONG,
China,
"Landscape-Urbanism", 1/10/11


UNIVERSITY OF WUHAN,
China,
"Performative Landscapes", 1/6/11


ISLAMIC IRANIAN UNIVERSITY,
Dubai,
"Recent Work: Designing Destinations from the Inside-Out," 10/10/10


UNIVERSITY OF AALBORG,
Denmark,
"Brandscapes: Architecture in the Experience Economy, "Keynote Speech, 10/4/09


UNIVERSITY OF TEXAS,
Austin,
"An Architecture of Reality?," discussion forum with Michael Benedikt, 11/14/08 View Webcast


AIA,
Orlando,
"Sustainable Models of Placemaking,", organization & moderation of panel discussion, 10/9/08


UNIVERSITY OF NAPLES,
Napoli,
"Brandscapes: Architecture in the Experience Economy," 9/24/08


STATE OF DESIGN,
Melbourne,
Keynote Speech, "Authenticity: The Next Wave of Brandism," 7/16/08


RETAIL MARKETING SOCIETY,
New York,
"Authenticity in the Retail Environment," 6/18/08


ARCHITECTURE TALKS,
Lucerne,
Keynote Speech "Deconstructing the Landscape of Authenticity," 5/2008


RHODE ISLAND SCHOOL OF DESIGN,
Providence,
"Architecture in the Experience Economy," 4/02/08


UNIVERSITY OF IDAHO,
Moscow,
"On Rendering Authenticity," 4/02/08


URBAN LAND INSTITUTE,
Minneapolis,
"Architecture and Branding," 2/2008


UNIVERSITY OF SYRACUSE,
Syracuse,
"Brandscapes: Architecture in the Experience Economy," 10/22/07


UNIVERSITY OF FLORIDA,
Gainesville,
"Brandscapes: Architecture in the Experience Economy," 11/2007


MIT,
Cambridge,
"Brandscapes: Architecture in the Experience Economy," 10/2007


CITYSCAPE,
Dubai,
"Heroes with Flaws," 2007


THE NATIONAL ARTS CLUB,
New York,
"Brandism," coordination and moderation of panel discussion, 2007


UNIVERSITY OF TEXAS,
Austin,
"Architecture as a Catalyst," 4/2007


UNIVERSITY OF FLORIDA,
Gainesville,
"Architecture as a Catalyst," 4/2007


UNIVERSITY OF NEW MEXICO,
Aburquerque,
"Architecture as a Catalyst," 4/2007


CENTER FOR ARCHITECTURE, AIA,
New York,
"Brandism," concept, coordination and moderation of six panel discussions, 1/2007 - 8/2007


MONTH OF DESIGN,
Lubljana,
"Towards a Sustainable Identity," 2006


HARVARD UNIVERSITY,
Cambridge,
"Experience Architecture," 2006


BAUHAUS, Dessau,
Dessau,
"Updating Modernism," jury member of 4th International Bauhaus Award, 2006


UNIVERSITY OF THE ARTS (UDK),
Berlin,
"Brandscapes: Architecture in the Experience Economy," 2006


FEDERAL INSTITUTE OF TECHNOLOGY (ETH),
Zurich,
"Landscape, Architecture, Infrastructure," 2005


UBS,
Wolfsberg,
Switzerland, "Architecture and Branding," Workshop, 2005


COLUMBIA UNIVERSITY,
New York,
"Experience after Branding," 2005


ALPACH ARCHITECTURE FORUM,
Austria,
"The Role of the Corporation," 2004


ROBINSON/ TUI, Ampflwang,
Ampflwang,
Austria,
"Reload ROBINSON," Branding Workshops, 2004


BMW, Innovation Forum,
Munich,
"The Future of BMW Flagship Stores," 2004


MIT,
Cambridge,
"Architecture as Catalyst," 2004


UNIVERSITY OF DELFT,
Delft,
"Landscape-Urbanism," 2003


BAUHAUS,
Dessau,
"Landscape-Urbanism," 2003


CORNELL UNIVERSITY,
Ithaca,
"Architecture as Brand Experience," 2002


CORNELL UNIVERSITY,
Ithaca,
"Designing in a Brand Culture," 2001


BAUHAUS UNIVERSITY,
Weimar,
"City Branding," 2001


MUSEUM OF ART,
Wolfsburg,
"City Branding," 2001


NATIONAL LIBRARY,
Bern,
"Datascapes," 2001


HAMBURG DIALOGUES,
Hamburg,
"Designing in a Brand Culture," 2001


HOCHSCHULE DER KUNSTE (HDK),
Berlin,
"Brandscapes," 2000


BAUHAUS,
Dessau,
"Event Cities," 2000